Today, Al Adil Trading has become a household name among Indians and other nationalities in the UAE, with 34 outlets (Companies) – in GCC & India. The secret of its success is that it knows the pulse of the expatriate Indian community, having mastered the art of sourcing the right products to its customers at the right time, be it a favourite brand or pickle or papad, or the rarest of herbs and spices. So much so that the market wisdom is that at Al Adil you will always get what you want!
The company has set up a manufacturing unit in the Al Quoz industrial area of Dubai where it produces masalas, spices, pickles, flours, pulses and other Indian foodstuff items under the Peacock brand name. It also has an Indian arm, Masala King Exports in Mumbai(India), which is one of the leading exporters of quality branded Indian pulses, spices and other grocery items as well as non-food Items in the Indian sub-continent.
The history of Al Adil Trading Co LLC is reminiscent of the tales of the spice traders of yore who left India’s shores for the distant markets of Gulf, USA, Canada, and Europe.
Dhananjay Datar came to Dubai as a 20-year-old in 1984 to join his late father Mahadeo Datar in setting up a small shop in the crowded alleys of Bur Dubai to sell Indian spices and condiments. Mahadeo Datar had come to Dubai earlier in 1975 after serving a stint in the Air India, spending the next decade working as a grocer in Jebel Ali.
That was the time when the emirate was moving into the fast track of development, with its Asian expatriate community growing in leaps and bounds. Away from home, these people longed for the taste of home-cooked food, creating a healthy demand for Indian spices, condiments, pulses and other foodstuff – an opportunity that was eagerly seized by the entrepreneurial Datars.
The early days were not easy, as it involved lot of hard work and patience for the father and son duo to establish their success. However, word-of-mouth publicity about the quality of their products soon began attracting a steady flow of expatriate clients from faraway Gulf countries Like UAE, Bahrain, Oman, Saudi Arabia, & India
Encouraged by the tremendous response, the Datars opened two more retail outlets in Abu Dhabi and Sharjah, evolving from these small beginnings as a family run business into a modern, specialist supermarket chain selling the entire range of grocery and household items, including Indian spices and masalas, pulses, rice and flour, oils and ghee’s, pickles and chutneys, tea and coffee, canned and instant foods, Ayurveda herbs, cosmetics, dry fruits, mouth fresheners and savouries, confectionery items and sweetmeats, etc.